UP to 180 Victorian and NSW cattle producers will supply Coles’ first-ever grass-fed beef range which is now available in around 270 supermarkets.
The new grass-fed beef range, labelled as GRAZE, is now stocked at more than 70 Coles supermarkets in Victoria and over 200 Coles supermarkets in NSW.
Coles recently launched GRAZE, its first-ever grass-fed beef range that is being sourced from local Victorian producers, including farmer Mark Ritchie in Mansfield.
Fourth generation Mansfield cattle producer Mark and his wife, Fenella, welcomed the establishment of the new grass-fed brand.
“My family and I are passionate about farming grass-fed cattle and it’s great to see this passion recognised in Coles’ new GRAZE range,” Mr Ritchie said.
He believes the secret of producing quality grass-fed beef is a combination of many factors.