On-line retailing opens up a whole new world

USINESS SAVVY: Mark Freidin (centre) was the keynote speaker at an ‘On-line Retailing and IT’ Expo held on Monday last week. Mr Freidin is with event organisers Judy Dixon (Mansfield Shire economic development) and Claire Wileman (Mansfield District Business Association secretary). PHOTO: David Mims

LOCAL Mansfield businesses attended a special On-line Retailing seminar and IT Expo last week at the Mansfield Performing Arts Centre.

Around 30 people attended this special event, which featured industry on-line retailing expert Mark Freidin as the keynote speaker, while local IT businesses were on hand at a mini expo prior to the presentation.

Attendees listened to Mr Freidin talk about the importance of identifying what type of business they are in, the various different on-line markets that exist, and the many platforms available to access the world of on-line retailing.

Mr Freidin also presented some case studies featuring small, rural businesses which had ‘made it big’ in the on-line world, turning their small town shop into a national and international player via on-line sales.

Prior to his 90 minute presentation, business owners and staff were able to mingle and speak to local IT businesses about the various services they offer, including website design and construction, website hosting, and development of on-line retailing platforms.

Businesses were also able to book a one hour, one-on-one session with Mr Freidin the following day to discuss their specific on-line marketing aspirations and strategies.

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