AFTER more than 50 years of business, Lovick’s High Country Adventures will saddle up for the last time in 2018.
Five decades ago, Jack Lovick was sitting around the campfire, watching the stars slowly rise into a dark night sky.
On top of the mountain named after his forebears, Jack was reminded of how lucky he was to call the high country home; he decided to share it with the rest of the country.
Well before The Man from Snowy River made Mansfield famous, Jack pioneered the first trail riding company – and Lovick’s became synonymous for horse riding, good times and mountain scenery.
Since 1967, trail riding has grown to become one of the biggest drawcards to the Mansfield Shire – seven businesses operate locally, all offering a different take on the traditional horse experience.
Throughout the years, Lovick’s have taken at least 30,000 guests up into the High Country.