IT all began with a vision—transforming a quiet riverside precinct into a thriving space that would bring people together.
In 2011, after eight months of careful planning and hard work, Café PreVue opened its doors.
Behind this vision was Ali Alexander, whose passion for hospitality was inspired by her grandmother, a woman who found joy in taking care of others.
“My Nana was always up and down like a yo-yo, making sure everyone at the table had everything they needed,” Ali recalls fondly.
This spirit of care became the foundation of everything Ali has built.
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From these humble beginnings, Café PreVue quickly grew into a vibrant community hub.
Reflecting on her journey, Ali said, “At first, I didn’t really know the 'why', but over time, I realised it was about creating a space where everyone feels at home.”
Coming from a background in retail and nursing, her deep desire to care for others naturally translated into her approach to hospitality.
But Ali’s passion didn’t stop with Café PreVue.
Her next venture, Dock 5, was born from her love of Asian fusion cuisine and shared plates - a dining experience she wanted to introduce to Wangaratta.
“It wasn’t just about the food; it was about offering something different, something that I personally enjoyed,” she said.
Dock 5 became more than just a restaurant; it was a creative outlet, a place where her passion for innovation met her love for building community around the table.
The road hasn’t always been smooth.
“Business and life are always a juggle,” Ali admits.
Balancing the roles of entrepreneur, mother, and community member requires both strength and resilience.
One of the most important lessons she’s learned is the value of surrounding herself with the right people - her team, her family, and the wider community.
"The people in my life, both at work and at home, are everything," Ali said.
"Their support gives me the strength to keep going, even during tough times."
She’s learned to lean on her skilled team, knowing that every challenge brings growth.
“The harder it is, the more rewarding it will be in the end,” she reflects, a mantra that’s deeply embedded in her philosophy.
Family plays a vital role in keeping Ali grounded.
With a daughter overseas and a busy home life that includes children, horses, and a farm, finding harmony between work and personal life is essential.
“Sometimes you have to unplug, let the day beat you, and start fresh tomorrow,” she said, highlighting her belief in the power of rest and renewal.
Through it all, Ali draws strength from her personal values and the people she surrounds herself with, tackling each new challenge with determination and grit.
What stands out in Ali’s journey is her deep connection with her customers.
One especially touching story involves a long-time customer she met at Café PreVue who later became a part of her life.
“I nursed her in her final days,” Ali recalls.
“It’s moments like that that remind me how important these relationships are.
"They aren’t just customers; they become part of your family.”
Looking ahead, Ali remains optimistic.
Despite the inherent challenges of running three businesses - Café PreVue, Kiosk, and Dock 5 - she continues to embrace every opportunity for growth.
Dock 5 has successfully transitioned into a vibrant event space, creating a unique setting for special occasions.
"It’s about knowing when to pivot and adapt," Ali said
Guided by resilience, creativity, and her unwavering connection to the people who surround her, Ali knows that each day brings a new opportunity to create, evolve, and keep her vision alive.
